Combination of Instagram and email marketing for business promotion
Email marketing is one of the most effective traditional marketing techniques that is still useful and effective today. The main advantage is that it integrates well with modern digital marketing techniques such as content marketing and social media. This would increase the value and results of marketers’ efforts.
There is no doubt that social media can now function on its own using automation techniques, but it would deliver much better results if strategically combined with other components. Social sharing is now the backbone of all content initiatives and platforms, and its features like Facebook Remarketing and LinkedIn Promotions open the doors to better lead generation opportunities. In its own way, Instagram is slowly entering the league as the best advertising and lead generation tool for marketers.
There is a real possibility that Instagram marketing works well with email marketing. Although many modern marketers tend to ignore email marketing and not accept it as a powerful advertising channel, experienced professionals who know how to create the right mix of strategies achieve the desired results. While Instagram allows social marketers to quickly access a brand’s fans, email marketing remains a direct communication method that a company can use to reach its target audience.
Ideally, a digital marketer who is comfortable with various technologies can use Instagram as an ideal sales channel through which the business can generate leads.