Here’s how to get the most out of the new Twitter dashboard
Now that we’ve seen everything the new Twitter dashboard can do, it’s time to put it to use for your business. To stay ahead of the competition, small businesses need to get creative with their marketing. These tips will help you:
1. Dashboard configuration
We’ll start at the beginning when setting up the dashboard itself. Once you get here, first select the type of business and then the keywords and hashtags you want to track.
If we pause here for a moment, let’s look at some advice for choosing what to follow:
Phrases related to your business
Provide negative keywords (filter possible words that have nothing to do with your business)
Add your company’s website/domain to monitor what people are linking to in their tweets.
To add new keywords or terms later, simply click the pencil icon next to the About tab. This is ideal for adding time-sensitive hashtags that depend on events or promotions. Once this is done, you can start using the various features of the dashboard.
2. Start scheduling your tweets
While there are many social scheduling platforms, Twitter’s new dashboard brings this functionality home and allows you to do it yourself. This allows you to plan your tweets in advance and create a consistent message for your followers. This also frees up valuable time that you can devote to improving the design elements of your blog.
Setting a posting schedule is extremely important so that your followers know when to check for new content in your feed. To start this process, simply go to the “Create” tab on your dashboard. Create a tweet as usual, then click the arrow next to the Tweet button instead of the button itself.
This allows you to schedule a tweet. Date and time are optionally provided. This allows you to set up multiple tweets over multiple days and publish them automatically. There’s a small downside here: Twitter doesn’t provide any information on this page about when you should tweet.