Multimedia kits – instructions for use

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Multimedia kits – instructions for use

Direct advertising is a popular and effective method that allows a website to make money for its owner. Webmasters and publishers can choose between ad networks, native ads, and selling custom placements.
In this article we will focus on the last option, that is, the website/blog owner can decide where to place the advertising so that the website does not appear crowded with banners.

Types of Website Advertising
First of all, the IO Technologies team decided to tell you what types of advertising are present on the site:

text ads are the most popular form of advertising on the Internet. They consist of a title, a body text and a call-to-action element with a URL. Almost everyone uses such advertising.
‘s banners are also simple, but attract readers with bright, creative URL images. Virtually all digital media uses banner advertising. As a webmaster, you can decide where best to place the banners.
video advertising has become very popular recently. Forbes even wrote that video traffic will reach 80% of all consumer traffic by 2021. Social networks, newspapers, magazines and blogs are integrating videos into their content strategy and it works.
Native ads or sponsored posts are natural, usually consistent with the site’s original content and appear to be a part of it. People love reading these articles because they provide them with fresh and useful information.
You can choose any type of ad you want, but ultimately you need to have everything in one place to give potential advertisers the information they need. That’s why you need a media kit or a special advertising site.